Six tips to capitalise on the rise of mobile advertising

The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising game.

Online advertising spend peaked at a record $7.4 billion in 2016, the fastest year-on-year growth in the past five years (IAB/PwC). Mobile advertising, accounts for $1.96 billion of the total market, growing 72% from 2014 to 2015, and has hit 50% of General Display advertising (IAB).

We predict advertisers will continue to push more cash towards mobile, and expect to see both buyers and sellers wanting to optimise their mobile inventory and campaigns. With mobile dominance looking likely, it’s imperative for modern marketers to ensure a solid ROI. Here are six tips to ensure your mobile advertising dollars are giving you bang for your buck.

Step 1: Get rid of non-viewable advertising

It’s common sense, don’t pay for ads that are unlikely to ever be seen. An ad needs to be on screen for 14 seconds to have any chance of being looked at (Inskin). Improving viewability is a crucial first step to ensuring your investment isn’t wasted. While smaller ad formats hit viewability benchmarks more easily, larger formats achieve higher engagement. There are great tools out there for larger formats – from responsive design creative that automatically adapts to screen size, to technology that enable ads to scroll with the user – let’s use them.
Read More: https://www.ppcmate.com/six-tips-to-capitalise-on-the-rise-of-mobile-advertising
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